My music video is solely performance based. This is not uncommon in more alternative genres however. A plot-line narrative would be inappropriate for the genre and band I am using; it's more about the energy and the fast pace of the song than the story line that could accompany it.
I'm using both location and studio for my production.
My location is an old farm warehouse; a huge open space with plenty of opportunities for shot variety. I would place flood lights at either side of the band, to create either thick shadows or a huge glowing light upon them. There would be plenty of room to move about and huge filming potential. This is an unlikely location as Pop-Punk is generally more of a city based genre, however, I live rurally, so a barn is more appropriate, and slightly genre-testing.
The studio shots are much closer; I do not want to film the band at this point. I want to film the musicians playing their instruments. The focal point will be the guitar being played, the drums being hit, or the bass strings being plucked.
This means, the location will focus on them, but the studio will focus on the instruments. I like to think this is symbolic of learning an instrument. All the hours of work and years of practice you have to put in and the mastery of technique. This is no issue, as I am a musician myself and have grown up watching other musicians play, so I can correctly document them and film them in the way that enhances them visually.
The location shots will show them as a band. Not individually; there is lots of vanity in music, but if I portray them as a unit, as the band, then I will give no one more fame - They are equal, and they are all components of the final product (the song)
This also means I show the band having fun, which is what pop punk is about. Fans want to see their band play, they want to see them having fun playing it. This is exactly what I'll do - each shot will have them all in, and complete the allegory of the instrument connotation. All the years they have been practicing will lead up to this level of musicianship. Simple but effective, I hope.
In this sense, them playing together on their own mirrors how they play together on a stage. It shows that behind the stage and gigs they still interact with eachother in a similar way; this is exactly how the fans imagine their band, as it's the only time they see them play. This is almost expected of them, and their persona as a band is only fulfilled unless they play and perform on their own as they would as a collective with the crowd.
The editing will be fast paced, more often than not cut to the beat. This is vital for the song, as the video will make no sense if not, as it is purely performance. There will be small features like slow-mo; slow-motion is a risky effect, but I will be using it appropriately and tactfully. I will avoid making it look 'cheesy'. I should have a wide shot variety, so the difficult part will be keeping it in time with the song.
This is detailed and has a real sense of knowing what you want - it is confident. The opening paragraph though is apologetic and you don't need to be. Re-write this to sell the concept. Imagine what the video will look like. It can be very succinct. Also add a short paragraph on audience appeal.
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